Gucci's new creative director, Sabato De Sarno, has teased a new campaign starring model Daria Werbowy. The campaign image, which was posted to De Sarno's personal Instagram account, features Werbowy curled up next to the pool at Los Angeles' Chateau Marmont hotel wearing oversized, gold statement earrings and subtly branded black bikini briefs.

The image is a departure from the more maximalist aesthetic that Gucci has been known for in recent years. De Sarno's vision for the brand is said to be more minimalist and understated, with a focus on quality craftsmanship and timeless designs.

Werbewy is a fitting choice for De Sarno's new campaign. She is one of the most respected models in the world, and her timeless beauty and elegant style embody the new direction that Gucci is taking.

The campaign is set to be released later this year. In the meantime, you can check out the teaser image below.

Daria Werbowy for Gucci campaigners in a new window.

Daria Werbowy for the Gucci campaign.

The new Gucci campaign is a sign of the brand's changing direction under De Sarno. It will be interesting to see how the campaign is received by fans of the brand. However, one thing is for sure: it is sure to be a talking point in the fashion world.

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